Gulder Ultimate Search (GUS) 2021 Edition

Gulder Ultimate Search (GUS), the popular Nigeria survival reality tv show that dominated the entertainment scene in the early 2000s will be back on tv screens after seven years of off-air
GUS started in the year 2004 and has successfully aired 11 seasons. the show is owned by the manufacturers of Gulder lager beer, Nigerian Breweries Plc, and they happen to also be the show’s sponsor. In the era when GUS was been aired, no reality show could come close and it is arguably the most-watched reality TV series in Nigeria before it ended in 2016. We can say Gulder Ultimate Search stands a chance to compete for the spot of the most-watched tv reality show ever in Nigeria alongside Big Brother Nigeria.
Nigerian Breweries (NB) Plc has announced the 2021 edition of the show with the theme “The Age of Craftmanship”.
The Corporate Affairs Director of Nigerian Breweries Plc in the person of Sade Morgan, said
“We are really excited to be bringing back the Gulder Ultimate Search for the viewing pleasure of Nigerians who have over the years continued to call for the return of the show.

The planning team has put in place everything necessary to give the fans exactly what they enjoy about the show, and I am confident that everyone will be pleasantly surprised and delighted with what we have in store.”

Registration for this year’s Gulder Ultimate Search starts September 1 and ends September 8, 2021.
The first screening session starts September 13 in Abuja and Enugu, while the second screening session starts September 16 in Lagos.

How does it work?

Taking a clue from previous editions, contestants would be camped in different parts of the country to struggle against themselves in the wild, i.e. nature, and their search for a hidden treasure that brings to the last person standing instant fame and fortune.
The price used to be N3 million when the show first started by has now been increased to N10 million and a brand new SUV as of the last edition

Application Eligibility

All Nigerians between 21-35 years from September 1, 2021, can apply

Application process

To apply for the show, simply go to the GUS official website
Information required includes your personal details, photograph, and answer a few questions.

Application deadline?

The application process closes on September 8, 2021.
Successfully shortlisted applicants will go through a regional selection process in Abuja and Enugu on September 13 and 14, meanwhile, the selection will take place in Lagos on September 16 and 17, 2021.

When is the show starting?

The 2021 edition of the Gulder Ultimate Search named ‘the Age of Craftsmanship’ will start by October 16, 2021, and will run till December 19 and will be aired on DStv and other local stations across the country.
September 16 and 17, 2021.

Who is the anchor?

Although the host of this year’s editions is yet to be announced, previous editions of the show were anchored by the duo of Nollywood actors Chidi Mokeme and Bob Manuel-Udokwu.


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  1. Good afternoon, please I have been trying to apply for the Gulder Ultimate search 2021 edition but it has been to no avail as I am unable to get the form online to fill. It stops at the requirements and it doesn’t go further. I’ll appreciate your quick response and help in getting the form to fill and submitting the necessary requirements. Thanks

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