Gone are the days when you only reply on a physical location to showcase your products or serve as an office to host and speak with your clients. Now you can have a well-defined website do all that for you. In as much as websites do not necessarily replace a physical store or office, yet we can’t deny the fact that it will go a long way in further improving your visibility. This is why you need a website for your business as well. If you are also planning of having a website for your business, here are the things you need to know:
1. Determine the main website purpose
The first step in making your website is clearly defining the purpose of the website. Do you intend to use it as a blog, showcase your products like e-commerce websites? Whatever your choice is to ensure it is something that will be of benefit to your business. It is advisable that you put your plan into writing and clearly define your website purpose so users who visit your website can easily understand what it is all about at the first glance. It is possible that visitors find it very difficult to navigate your website or even get distracted from their main objective of visiting your website if your website is filled with irrelevant information.
2. Choose your website domain name
So what is a domain name? Simply put, a domain name is your website name and it is the address by which users can access your website. Here are some helpful tips to guide you in choosing a perfect domain name for your website:
- Include keywords that represent your website: Including keyword into your domain name is a smart way to build your SEO, just as you also do with your content. Another important reason is that it gives potential visitors an idea of what your site is all about before clicking on it. So don’t just anyhow words, ensure you carry out your researches, and there free tools you can use for your keyword research such as Google Keyword Planner.
- Avoid using confusing names: It is important to note that there are millions of websites on the internet so don’t have to make things hard for those who will be visiting your website. Ensure that the name you choose is clear and concise.
- Keep it short and simple: Your domain name doesn’t necessarily need to spell out everything your site offers, giving potential visitors an idea of what your website is all about is enough. For example, earndaily.com is still a better option than howtomakemoneyeveryday.com.
- Is it pronounceable and readable? Try as much as possible not to include special characters or numbers that will make it difficult for the domain name to be pronounced. It is possible that you might have gotten too familiar with a name, so before settling for a particular name, ask your colleague or friends to try and pronounce it to know how easy it will be.
- Choose wisely your TLD or Top Level Domain: A Top Level Domain or TLD is that part that comes after the dot behind your domain name. The common ones are com, .org, .net but the majority of websites use .com since it’s what people expect at the end of each domain name and it is quite memorable as well.
3. Choose your web host
The next step after choosing a domain name is choosing a suitable host for your website. There are different host companies that offer different values. Your budget is another factor you need to consider. If you are low in the budget, for example, you can go for shared web hosting, and what this means is that you will have to share a server with other websites. The downside of shared hosting is that since there are many sites connected to a server, it can affect your site speed. But if you have enough budget, you can decide to get a dedicated server though it is more expensive it guarantees you a faster speed since you don’t need to compete with other sites.
- Uptime Rates and Reliability: Uptime is the percentage of time by which your site is online and accessible by users. There is nothing that annoys a site owner other than having an inaccessible website. When your site is down, you will be losing money especially if you are directly selling for your website. To prevent this from happening, you have to ensure that the web hosting you choose for your site is very reliable.
- Bandwidth and Data Transfer: Your site performance can be affected depending on your bandwidth limit. Bandwidth determines how fast visitors can access your site’s information. You should know that the higher the bandwidth, the higher number of people who can view your site at the same time. A site with potential high traffic will definitely need to boost its data transfer limit.
- Security and Support: In choosing your web host provider, you must ensure that it has a good security infrastructure as poor security will your site vulnerable to attacks.