YouTube is one of the many ways by which you can make money online. There are lots of people who are getting paid on YouTube, these people are called YouTubers or Vloggers. Before you can start earning YouTube, you must first have a YouTube channel where you constantly upload videos. For details on how to create and start a YouTube channel from the scratch, check here.
Video upload could be on a daily, weekly, or monthly basis, but just ensure that you choose a pattern that works best for you and stick to it. You must also be aware that you must not use any copyrighted property on your channel without exclusive authorization from the owner. Such property could be video, audio, image, etc.
When you use such property without authorization and the copyright owner files a report against you, YouTube might give you a strike depending on the type of complaint the copyright owner gave, and once you have up to 3 strikes, YouTube will close your YouTube. Not all copyright claim lead to strikes, but in such a case, the copyright owner will claim any revenue made from the advert played on such video.
This is why you should be as original as possible with any video that you would upload on your channel.
Now that we know some information about starting a YouTube channel, lets now dive into how we can monetize the channel.
1. Apply for the YouTube Partner Program
You can earn directly by partnering with YouTube. This is how the majority of YouTubers make their money from YouTube. For you to approve you as their partner, there are certain requirements you must meet, and these include:
- Your video must have at least 4,000 valid public watch hours in the past 12 months.
- Your channel must have at least 1,000 subscribers
- You must be living in an eligible area
- Your channel must follow all YouTube’s monetization policies
- You must have a linked Google AdSense account.
Getting the viewing-hours threshold can look impossible if you are just starting, but you should not be discouraged. Even if you are getting less than 10 views on your videos in your first few weeks, that should tell you that your videos are getting views and it’s a matter of time before you start getting views in thousands.
You must make sure that your videos are high-quality and you must also put every necessary effort into it as well.
Some of those that watch your videos will subscribe to your channel once they see that they can always learn one or two things from your channel. However, the best way to get subscribers if you are just starting is to first ask your friends and family to subscribe, and also ensure that at the intro or outro of your videos, you request that your viewers subscribe.
Once you meet the stated requirements, you can then proceed to apply for the partner program by clicking on your profile and navigating to the “monetization” section.
2. Connect to Google AdSense
In order for your channel to get approved as a YouTube partner, you will need to connect your channel to Google AdSense, which is the company’s advertising system. Advertisers pay Google to bid for space on your channel using AdSense depending on your audience, relevant keywords, and the video topic.
YouTube will pay you based on the number of people that click or watch an ad on your video. Although you must know that ads don’t play on your videos each time someone plays your video so this means that not all views will bring money for you. You must also be aware that YouTube takes a cut of the ad revenue for tax.
You will be paid when your balance gets to $100. This is why you must always work at growing your channel so you can have a large audience because the more views you have, the more money you make.
3. Check out YouTube Premium
YouTube Premium is another way partners can make money on YouTube. How this works is that you make your videos available on YouTube Premium, which is the ad-free subscription service offered by YouTube. You will be paid from the revenue made from membership fees depending on how much Premium members view your videos.
4. Use product placement and video sponsorship
Some companies that are interested in your videos can contact you majorly because your channel promotes content that is related to what they offer. They will pay you to promote their products to your audience.
If you have a sponsored product in a video, ensure that you notify YouTube by ticking on “video contains paid promotion” before you upload the video, you will find this in the advanced settings of your video manager.
5. Become an affiliate partner
Earning through an affiliate program is a good option for you if you have subscribers that are loyal to your channel.
If your audience trust you enough, you can encourage them to visit some affiliates’ sites to carry out certain actions, most often, it requires them to buy certain products and you will be paid a certain commission out of the amount they paid.
You can also on your own reach out to some affiliates sites like ShareASale, ClickBank, and CJ Affiliate to sell their products to your audience. In all you do, ensure that you protect your image, this means that whichever affiliate product you will e recommending, must be verified and legit also.
6. Sell personal products or services to viewers
YouTube can be a place to promote your personal product or service. If you have a product or service you would like to promote, YouTube can be a good platform to do that. It is advisable that whatever product or service you want to promote is related to your videos. Take for instance, a channel that is into make-up can decide to promote and sell make-up kits to viewers. You can also create ebooks or videos on “How-to” and since you are a YouTuber, creating videos will come pretty easier.