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How to start a YouTube channel in Nigeria

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youtube channel

YouTube is one of the most used media platform in the world and since it was founded in 2005, it has gained popularity among creators ever since the time the very first video was uploaded in 23 April 2005. YouTube presents itself as a leader in video hosting platforms and what even makes it more acceptable is that you can host your video on it for free.

Nigerians who visit YouTube do so for various reasons, some for entertainment, and some for information or helpful tips on a particular topic. This is where creators come in to meet the demands of these visitors. These creators are called YouTubers and there are currently about YouTubers.

Brands also use YouTube to further boost their visibility by publishing video to give more information about their products or services.

YouTube gives creators the opportunity to make money with their channels by placing adverts on their videos and they get paid though Adsense, but this depends on the creator’s decision. There are quite a good number of Nigeria vloggers making good money from vlogging. Apart from relying on revenue through Google Adsense, you may decide to collaborate with brands and create a sponsored video

Either you want to have a channel where you want to be showcasing your business or you want to be making money as most vloggers do, then pay attention as we look at the steps you should follow to make this happen.

1. Choose your Niche

The first step in creating your YouTube channel is choosing a niche. The majority of vloggers in Nigeria are in the entertainment niche with different video skits both standard and low quality ones, everyone just want to make money without proper planning. I can say that this niche is too common. Another niche very common among Nigerians is the gist. But it is advisable that you don’t start your channel in any of these saturated niches, instead go for the less saturated once.

One of the ways you can choose a niche is by asking yourself what your passion is. Once you know answer to that question, ensure you stick with it and don’t confuse your subscribers by jumping fro one niche to another. A single glance on your video list should give anybody an idea of what your channel is all about. Imagine visiting your channel and I see 8 videos on cake making, 15 comedy videos, 10 videos on money saving habit, I will easily tag you as a confused Vlogger and never as a professional because I have every cause to doubt you are an experts in any of those things.

Some of the profitable niches you can consider are:

  • Finance
  • Technology
  • Health and fitness tips
  • Fashion and lifestyle
  • Food/cooking
  • Unboxing/Reviews
  • Travel
  • Beauty and Makeup
  • Tutorials etc.

2. Create your YouTube Channel

After you have finally decided what niche you want to be creating video on, the next thing is to create your YouTube channel. If you want to create a YouTube channel i Nigeria all what you need is a Gmail account. You can now start by going on to YouTube.com and sign in with your Gmail account.

In the top right corner of your screen, you will see your profile icon, click on it and from there you can create your channel. It’s either you create a new channel or you use an existing one, but let’s assume this is your first time, click on “create new channel”.

Next, you will be provided the option to either create a personal YouTube channel or reate a channel using a business or other name. You can then begin to customize your channel by adding your channel art and so on, YouTube recommends 2560×1440 pixel image for your channel art.

3. Make Plan for your Content

Once you have a niche that you want to be vlogging on and you’ve created your youtube channel, the next thing is to make proper plan for your content. You need to ask yourself how often can you show up for your audience. A lot of youtubers always upload videos whenever they feel like, they don’t have any specific time or days of the week which their audience can be expecting them to upload, and this is a sign of an unserious youtuber. But if you really want to make money from YouTube, you need to take it serious and treat it like a business. Sit down and make proper plan on how often you want to be uploading your video, it doesn’t matter is it’s once in a week or every day, what matters is the quality of your video. So choose your uploading pattern and stick to it.

4. Get your Video Tools Ready

In getting your video tools, you don’t need to wait till you have all equipment complete, as a matter of fact, you only need your smartphone to start making videos and smartphone cameras these days are often are always top notch. So you can start from there, many Nigerian youtubers started out this way before being able to afford their won gear. However, you must plan to take your video creation to the next level along the line and people will even notice the growth in your video production effort.

Below are the list of tools for YouTube video creation:

  • DSLRs or mirrorless cameras
  • Tripods,
  • Lenses,
  • Studio lighting
  • Microphone

And if you want to vlog on the go that is you don’t want to be stationed at a point, consider getting:

  • A mirrorless or action camera
  •  Handheld gimbal stabilizer or monopod

5. Use Video Editing Software

You don’t need to take course or attend any special training before you are able to edit your videos these days, simply get some editing software, though some are paid but majority have free versions which will only require you to upgrade before you can access their pro version. These video editing softwares make your video look nicer and add any effetcs you which to add. The good thing is you don’t need to carry your laptop along with you before you will be able to edit or be glued to your deskstop before apart from windows or mac editing software, there are also phone Apps you can use for the same purpose such as Filmora, Kinemaster, Vivavideo etc.

6. Optimize your Videos

Your YouTube video creation is not completed until you optimize your video. Of what benefit will it be if you have a very nice and standard video yet with very low views. Just take for instance a nicely dressed beautiful lady who have spent a good number of time on herself to look good for an outing then decide to stay indoor all through the day, it doesn’t really make sense does it? Same applies to your video. To ensure that people discover and view your videos you must ensure that it is well optimized and I am talking about a proper SEO, that is Search Engine Optimization, the same effort you put into crating your video should also be put into optimizing it.

So let’s say you want to create a video on “Best places to visit in Nigeria”, ensure that these keywords appear in your title description and tags. This way, YouTube will rank your video when a user make a search relating to these keywords. Understanding how potential views search for video will let you know what keywords to use and then optimize your video so that it captures these keywords.

7. Connect and Interact with your Viewers

You are not a robot so try and bring live into your channel, just every other social media platforms, try to be connective with your audience,  share your social media handles like Instagram, Facebook, Twitter etc. so they can connect with you outside YouTube. Make it and habit to be replying their comment or reacting to it, by doing that, it shows that you acknowledge and appreciate their presence on your channel. Interacting with your viewers is a smart move in increasing your community base as your views will recommend you to their circles.

8. Be Ready for Negative Comments

No matter how nice your video is, there will still be some people who will drop one or two negative comments. That doesn’t mean you are not doing the right thing, so don’t let it weigh you down, instead ignore them and focus on your work. You should know that the best video on YouTube has dislikes so it is normal if people don’t like your video. Though there are some comments where viewers give their sincere opinion about your video, you should pay attention to what they are saying and answer them accordingly.

9. Be Consitent

You will agree with me that if you want to succeed in anything, you need to be as consistent as posible. Growing a Yotube channel requires patience, even though you won’t start getting high views immeditely you start uploding your videos , but make up your mind taht you are in it for a long time adn eventually, your efforts will worth it.

 

So ensure you put all the stepts I have mesntioned into consideration, read it again if you haev to and follow it religiously, and having done all, stand.

 

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Business

How to start a successful dropshipping business in 5 steps

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What Is a Dropshipping Business?

Dropshipping is a type of business model which you can run effectively without having to store any inventory. All you have to do is to get an order for the product and then you can contact the supplier who will ship the product from their warehouse down to the delivery address provided by the buyer.

The major benefit of running a dropshipping business is that you need not worry about the inventory and this is the advantage that dropshipping business has to manage an online store by yourself. You need not worry about storing, packaging, and shipping the products.

How Dropshipping Business Model Works

The dropshipping business has three major players: the manufacturer or supplier, the retailer, and the customer

Let’s now look at the roles of each of these players.

Manufacturer/ supplier

In the dropshipping business model, the manufacturer takes up the role of creating the products, packaging them for delivery, shipping it down to the customer on the retailer’s behalf, taking care of defective products. In order to minimize the risk of unsold inventory, they make their products available to the retailer at wholesale price.

Retailer

The retailer stands as the link between the manufacturer and the customer. It is the role of the retailer to make the products available to the customer by selling the manufacturer’s products on their website under their own brand. The retailer will choose the type of product to sell. Also, the retailer will determine the shipping costs and set product prices

Customer

The customer does not have a direct dealing with the manufacturer because they only need to place their order if they see any product they want and the supplier will ensure that t gets to them.

Steps to starting a dropshipping business

Step 1: Pick your dropshipping business niche

If you want to start a dropshipping business, there are many niches from which you can choose. In choosing a niche, ensure that its type has a sizeable market because you wouldn’t want to end up listing your products without getting any customer or recording low sales.

So, you must first ensure that you carry out the necessary research about the niche you decide on. Just the same way y9ou would do market research for an online store to know how profitable it will be, you must also see drop shipping that way.

Step 2: Carry out competitor research

Now that you have decided what you will be selling in your online store, you want to know who your competitors are and understand the way they operate their business. You can not underestimate what you will find out in your competitor research and it will definitely help you build a stronger marketing plan for your dropshipping business.

Step 3: Secure a supplier

Choosing a dropshipping supplier is a very important decision in creating a successful dropshipping business. In choosing a supplier, make sure you choose based on their past records and ensure that they have good ratings, you wouldn’t want to end up disappointing your customer, would you? There are many suppliers you can choose from and you can also move to another supplier if you notice that the one you are using is not effective.

Step 4: Choose a suitable Dropshipping platform for your store

After you have decided on the above steps, the next thing you should do is to choose an online platform that you will use for your dropshipping busies. Some platforms have a prebuild e-commerce function which has made it easy for anyone to set up a store with them, all you just need to do is to brand it according to your business brand and start building your store on it. Examples of such platforms include Shopify, Aliexpress

Step 5: Promote your dropshipping store

Having your online store set up is not enough, you need to also ensure that your products get to the face of your potential customer. This means you will need to set some budget aside for the marketing and advertising of your store. Ensure you do this while building your dropshipping business plan, it will let you forecast the running cost and set it aside so you don’t end up stranded after setting up your store.

Now that you know how to start a dropshipping business, it’s time to talk about marketing your new store. To stand out in your market, you may want to put extra effort into your marketing and advertising efforts when building your dropshipping business plan.

 

 

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Tech-How

How to create YouTube channel

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Many people see YouTube as a site where they can spend a good number of time watching funny videos, gossips, tutorials, etc while to some, it is a source of income. Being able to be successful as a YouTuber will require some effort and you need to put in the hard work. It is not everyone that starts a YouTube channel that will be successful in it especially if the purpose is to make money from it. Some will lose interest if they don’t start seeing results immediately, some might run out of ideas of what to post. YouTube is not a quick fix for your financial situation and you must be patient before you start earning from it.
This is why it is advisable that you should choose a niche that you are passionate about. Now let’s look at some niches you can choose from if you want to start a YouTube channel.

The most popular niches on YouTube
Here are some of the most popular and profitable niches on YouTube that you can choose from:

  • Tech Videos
  • Personal finance
  • Gaming
  • Product Reviews
  • Unboxing products
  • Tutorials
  • Cooking and foods
  • Fashion
  • Beauty and Makeup
  • Weight loss & Healthy Living
  • Haircare
  • Music
  • Travel
  • Gossip and news
  • How-Tos
  • Comedy

How to create a YouTube Channel in 7 simple steps

Step 1: Create a Google account

YouTube is owned by Google and you need to have an account with Google before setting up your YouTube channel. If you already have a Gmail address, simply proceed to YouTube but if you don’t, go to the Google account creation page and create a new Gmail address.

Step 2: Create a YouTube brand account

By default, once you have a Google account, it automatically gives you a personal YouTube account. However, if you want to create a YouTube account for your brand, you will need to set it up.

Follow these guidelines to create a brand account:

  1. Sign in to YouTube using the Google account you want to use to create the channel.
  2. Click on your profile image at the top right corner of your screen
  3. A dropdown menu will appear, click on “Create a Channel.”
  4. A window will pop up, select “Get Started.”
  5. You will be given an option that says “Use a custom name,” click “Select.”
  6. Enter your brand name and click Create.

Your new channel has now been created. You can then proceed to customize your channel’s settings on the next screen.

Step 3: Add your brand identity

You will need to add a brand identity for your channel so that it can stand out amongst many channels on YouTube. You will need to access your account on a computer for you to do this rather than on a phone.

Step 4: Upload your first video

Once you have successfully set up your account, you can now start uploading some videos on it starting with your first video.
Follow these steps to upload your first video:

  1. Sign in to your newly created YouTube account.
  2. Click on the Create a Video. You will see a video icon with a plus sign, click on it.
  3. Click Upload video.
  4. Select the video you want to upload from your video files.
  5. Add your video title and description including relevant keywords.
  6. Click on “publish”.

Step 5: Organize your YouTube channel into a playlist

It is important that your videos are properly organized, doing this will let those who visit your channel know which playlist they should go to for a particular video.
To properly organize your videos, you should create a playlist for them and segment them based on different topics.
To create a playlist for your videos, follow these simple steps:

  1. Once you’re in your channel, click Customize channel.
  2. Click the Playlists tab.
  3. Click New playlist.
  4. Enter the title you want for your playlist and click create.
  5. You will be directed to where you have your new playlist. Click Edit.
  6. Click Add videos and choose the videos you want to add to your playlist.

Step 6: Create a channel trailer

When a new visitor visits your channel, it is important that you introduce what your channel is all about using a short video, and this is what is referred to as a channel trailer. The trailer should also let them know why they should subscribe to your channel and encourage them to do so.
You can create a YouTube channel trailer with these simple steps:

  1. Once you have a video that you want to use as your trailer,
  2. Log into YouTube and upload the video you want to use as your channel trailer.
  3. Go to your channel and click “Customize channel”.
  4. Click the tab that says “For new visitors”, then click Channel trailer.
  5. From your videos list, select the video you want to use as your trailer, then click Save.

Step 7: Make your channel discoverable

You are almost done with setting your channel up completely. Your work is not yet done until you ensure that those visiting YouTube can discover your channel.
To make ensure that your channel is discoverable, follow these guidelines:

  1. Add relevant channel keywords, you can do this in the creator studio. Make sure that the keywords you add are related to what your channel is all about.
  2. Allow YouTube to recommend your channel. You need to turn on this option in the Channel recommendations section and click save.

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Business

How to get paid on YouTube

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YouTube is one of the many ways by which you can make money online. There are lots of people who are getting paid on YouTube, these people are called YouTubers or Vloggers. Before you can start earning YouTube, you must first have a YouTube channel where you constantly upload videos. For details on how to create and start a YouTube channel from the scratch, check here.

Video upload could be on a daily, weekly, or monthly basis, but just ensure that you choose a pattern that works best for you and stick to it. You must also be aware that you must not use any copyrighted property on your channel without exclusive authorization from the owner. Such property could be video, audio, image, etc.

When you use such property without authorization and the copyright owner files a report against you, YouTube might give you a strike depending on the type of complaint the copyright owner gave, and once you have up to 3 strikes, YouTube will close your YouTube. Not all copyright claim lead to strikes, but in such a case, the copyright owner will claim any revenue made from the advert played on such video.

This is why you should be as original as possible with any video that you would upload on your channel.

Now that we know some information about starting a YouTube channel, lets now dive into how we can monetize the channel.

1. Apply for the YouTube Partner Program

You can earn directly by partnering with YouTube. This is how the majority of YouTubers make their money from YouTube. For you to approve you as their partner, there are certain requirements you must meet, and these include:

  • Your video must have at least 4,000 valid public watch hours in the past 12 months.
  • Your channel must have at least 1,000 subscribers
  • You must be living in an eligible area
  • Your channel must follow all YouTube’s monetization policies
  • You must have a linked Google AdSense account.

Getting the viewing-hours threshold can look impossible if you are just starting, but you should not be discouraged. Even if you are getting less than 10 views on your videos in your first few weeks, that should tell you that your videos are getting views and it’s a matter of time before you start getting views in thousands.

You must make sure that your videos are high-quality and you must also put every necessary effort into it as well.

Some of those that watch your videos will subscribe to your channel once they see that they can always learn one or two things from your channel. However, the best way to get subscribers if you are just starting is to first ask your friends and family to subscribe, and also ensure that at the intro or outro of your videos, you request that your viewers subscribe.

Once you meet the stated requirements, you can then proceed to apply for the partner program by clicking on your profile and navigating to the “monetization” section.

2. Connect to Google AdSense

In order for your channel to get approved as a YouTube partner, you will need to connect your channel to Google AdSense, which is the company’s advertising system. Advertisers pay Google to bid for space on your channel using AdSense depending on your audience, relevant keywords, and the video topic.

YouTube will pay you based on the number of people that click or watch an ad on your video. Although you must know that ads don’t play on your videos each time someone plays your video so this means that not all views will bring money for you. You must also be aware that YouTube takes a cut of the ad revenue for tax.

You will be paid when your balance gets to $100. This is why you must always work at growing your channel so you can have a large audience because the more views you have, the more money you make.

3. Check out YouTube Premium

YouTube Premium is another way partners can make money on YouTube. How this works is that you make your videos available on YouTube Premium, which is the ad-free subscription service offered by YouTube. You will be paid from the revenue made from membership fees depending on how much Premium members view your videos.

4. Use product placement and video sponsorship

Some companies that are interested in your videos can contact you majorly because your channel promotes content that is related to what they offer. They will pay you to promote their products to your audience.

If you have a sponsored product in a video, ensure that you notify YouTube by ticking on “video contains paid promotion” before you upload the video, you will find this in the advanced settings of your video manager.

5. Become an affiliate partner

Earning through an affiliate program is a good option for you if you have subscribers that are loyal to your channel.

If your audience trust you enough, you can encourage them to visit some affiliates’ sites to carry out certain actions, most often, it requires them to buy certain products and you will be paid a certain commission out of the amount they paid.

You can also on your own reach out to some affiliates sites like ShareASale, ClickBank, and CJ Affiliate to sell their products to your audience. In all you do, ensure that you protect your image, this means that whichever affiliate product you will e recommending, must be verified and legit also.

6. Sell personal products or services to viewers

YouTube can be a place to promote your personal product or service. If you have a product or service you would like to promote, YouTube can be a good platform to do that. It is advisable that whatever product or service you want to promote is related to your videos. Take for instance, a channel that is into make-up can decide to promote and sell make-up kits to viewers. You can also create ebooks or videos on “How-to” and since you are a YouTuber, creating videos will come pretty easier.

 

 

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