Chinese smartphone manufacturer, Xiaomi Corp overtook Apple in the second quarter to become the second-largest smartphone maker in the world, after Samsung, according to market research firm Canalys.
In the second quarter of 2021, global smartphone shipments increased by 12% with Samsung shipping the largest number at 19%, Xiaomi came in second for the first time at 17%, and Apple, third at 14% while Vivo and Oppo maintained strong growth momentum to complete the top five at 10% respectively.
Xiaomi said in a tweet “We’ve moved up one more spot! Just in from @Canalys, we are now the 2nd largest smartphone brand worldwide in terms of shipments. This amazing milestone couldn’t have been achieved without our beloved Mi Fans.”
Reacting to the latest growth, Canalys Research Manager Ben Stanton said in a press release “Xiaomi is growing its overseas business rapidly,” while also noting that shipments increased 300% year-on-year in Latin America and 50% in Western Europe.
It’s not likely that Xiaomi will be holding on to its position for long but still, a second-place is a notable position. Historically, the second quarter is weak for Apple as it reaches the bottom end of a given iPhone’s release cycle. Canalys also notes that Oppo and Vivo both have their own dreams of world dominance and so they are not backing down.
Even a temporary second-place position would be notable, though. While Xiaomi has long had a major presence in its native China, the company has had a much tougher fight for international recognition. Now, it’s large enough to battle with behemoths like Samsung and Apple — it’s just a question of whether or not Xiaomi can become the frontrunner.